Preserve

Rol: Scriptwriter / Producer / Animator

Agency: Pixel y Karma

Client: Kneia / UE Horizon 2020

Video for Preserve European Project. From Words to Animation

The Video

Preproduction

From ideas to execution. 

Showcasing the key values of the project was the first challenge. 2 weeks of full research to summarize the ideas that would prevail in the script and defining a slogan that could really represent the essence of the European Project: Everything Deserves a Better Chance. 

First step: Let's oversee every bit of information, keywords and ideas.

MindMap

And now work on a storyboard step by step. 

 

Visual ideas and references to have as an overall guide.

Storyboard
The Storyboard Process

Plastic Life Cycle

Discarded idea for visualizing plastic's life

Collage-white

The Tidymans

Because why not? Couldn't find any references of animated tidymans.

Tidymans-Compared-WEBShowcase

Behind the scenes.

Discarded ideas and tests

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