Fenty Launch
Rol: Technical Director
Agency: Wildbytes
Client: Sephora Spain / Fenty Beauty by Rihanna
Live Video Campaign made by fans during the Launch of Rihanna's Fenty Beauty Brand in Madrid.
Powerful sets inspired in her products were build to immerse the attendees, while a complex AV pipeline was recording them as a digital souvenir of the event.
I was in charge of the design and execution of these AV pipelines involved and the coordination of more than 24 technical staff working simultaneously in different teams.
The Launch Video
As Technical Director
My Responsability
The Technical Pipelines
The Sets
Inspired on Rihanna's products
Meanwhile… Outside
Thousands of people gathered outside the venue in the center of Madrid.