Fenty Launch

Rol: Technical Director

Agency: Wildbytes

Client: Sephora Spain / Fenty Beauty by Rihanna

Live Video Campaign made by fans during the Launch of Rihanna's Fenty Beauty Brand in Madrid.

Powerful sets inspired in her products were build to immerse the attendees, while a complex AV pipeline was recording them as a digital souvenir of the event.

I was in charge of the design and execution of these AV pipelines involved and the coordination of more than 24 technical staff working simultaneously in different teams.

The Launch Video

As Technical Director

My Responsability

The Technical Pipelines

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The technical playground setup in the venue.

The Sets 

Inspired on Rihanna's products

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Meanwhile… Outside

Thousands of people gathered outside the venue in the center of Madrid.

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