Realidad Aumentada Callao

Rol: Making of Director / Technical Producer

Agency: Wildbytes

Client: Several

A Permanent Augmented Reality Platform Installed in the Center of Madrid.

For All Agencies and Brands.

I was in charge of the technical research and installation of the platform. As well as the supervision, coordination and editing of the documentation for each project.

Filming reactions is important, but filming the action even more so. It's easy to focus on the amazement instead of what amazes. Specially in augmented reality projects that need to be self-explanatory.