Preserve

When plastics need a second chance

Rol: Scriptwriter / Producer / Animator

Agency: Pixel y Karma

Client: Kneia / UE Horizon 2020

The PRESERVE project aims to revolutionize plastic packaging improving the properties and end-of-life management. Plus, they needed a video.

From Words to Animation. I was given the task to execute the video from the very early stage of scriptwriting and copy writing to the final post-production.

Showcasing the key values of the project was the first challenge. 2 weeks of full research to summarize the ideas that would prevail in the script and defining a slogan that could really represent the essence of the European Project: Everything Deserves a Better Chance.

The first step: Oversee every bit of information, keywords and ideas.

Mind Mapping

Storyboarding

Additional Material

Discarded idea for visualizing plastic’s life

Animated tidymans, because, why not?

Animation tests

Tests around the idea of thousands of plastic containers floating in a vortex

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