New Balance’s AI Case Study

Video Cases for the AI Driven New Balance Fashion Spotting System

Rol: Video Case Director

Agency: Wildbytes

Client: Wildbytes / Agencia Roldós

NB identifies trendsetters in the middle of Madrid using AI…

And then they reward them for being unique in their style, breaking the rules.

Wildbytes designed the AI system and the event, that took the center of Madrid by surprise in an impressive display of technology.

I was responsible for covering the late technical stage of development of the system and the on site deployment of it.

During the event, I was in charge of the videographers and later on, the edits and postproduction of both summary videos crafted.

Roldós Case Study

Wildbytes Case Study

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