That’s right, Rihanna and her fans, in one of the most daring launch events ever made for Fenty Beauty. In Riri’s own words: “You took the shit to the next level”.
Powerful sets inspired in her products were build to immerse attendees, youtubers and celebrities, while a complex AV pipeline was recording them as a digital souvenir of the event.
I was in charge of the design and execution of these AV pipelines involved and the coordination of more than 24 technical staff working simultaneously in different teams.