Fenty Launch

The Queen of pop launching in Madrid. Technical deployment for a special event

Rol: Technical Director

Agency: Wildbytes

Client: Sephora Spain / Fenty Beauty by Rihanna

Real time campaign video made by Rihanna and her fans during the launch event of Fenty Beauty in Madrid.

That’s right, Rihanna and her fans, in one of the most daring launch events ever made for Fenty Beauty. In Riri’s own words: “You took the shit to the next level”.

Powerful sets inspired in her products were build to immerse attendees, youtubers and celebrities, while a complex AV pipeline was recording them as a digital souvenir of the event.

I was in charge of the design and execution of these AV pipelines involved and the coordination of more than 24 technical staff working simultaneously in different teams.

A look at the tecnical playground supervising every image that was produced during the evening.

The sets in the event

The outside

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