Realidad Aumentada Callao

Augmented Reality in the center of Madrid

Rol: Making of Director / Technical Producer

Agency: Wildbytes

Client: Several

When you find a purpose for a 100m2 screen in the middle of Madrid, you install an Augmented Reality Platform. For All Agencies and Brands.

I was in charge of the technical research and installation of the platform. As well as the supervision, coordination and editing of the documentation for each project.

 

Filming reactions is important, but filming the action even more so. It’s easy to focus on the amazement instead of what amazes. Specially in augmented reality projects that need to be self-explanatory.

The first project, the prototype

Personal photography that became official

Kid waves at himself in a 100sq meter screen.

A couple flips out at the event.

A Mahou project

Photos from different projects

Close up of a mobile recording a Timberland Action

Orange and Google presenting the Google Pixel in Callao

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